Mô tả công việc
1. Develop and maintain brand positioning, core values, and integrated content & performance marketing strategy in collaboration with management.
● Work with Manger to develop Brand Positioning & Strategy
2. Digital Marketing & Multi-Channel Advertising – Omi Channel Marketing
• Manage, execute, and optimize advertising campaigns to achieve lead generation and sales targets across platforms such as Google Ads, Facebook, TikTok, Zalo OA, etc.
3. Content Marketing
• Conduct market and competitor research to align brand positioning and content strategy with target customers. Produce and manage consistent communications across assigned channels.
4. Public Relations & Media
● Build relationships with external communications vendor, implement PR activities, and handle crisis effectively.
5. Budget Management of Content and Performance Marketing
● Coordinate planning, management, and tracking of content & performance marketing budgets.
6. Sales Support
● Provide tools and marketing materials for the sales team and participate in Event (Seminar, Workshop…)
7. Internal Communications Support
8. Perform additional tasks as assigned by the Director/Manager.
Core Skills Required
- Strong communication and interpersonal skills to build positive relationships with colleagues, partners, and media.
- Critical thinking and problem-solving abilities; adept at analysis, creative solutions, and crisis management.
- Being a detail oriented and accountable person, ensuring all contents and campaigns meet quality, budget, and timeline requirements.
- Highly creative and strategic professional with a keen eye for modern visual trends. The ideal candidate will possess a strong skill set in visual content creation, including photography, videography, and post-production editing, especially experiences in pharmaceutical and logistics sectors is an advance.
- Proactive and highly organized with multitasking skills. Must possess a creative and insightful mindset to effectively grasp and articulate ideas. Strong communication skills, ability to articulate ideas and strategies clearly, ensuring our messages resonate with the target audience
- Deep understanding and experience in both user and admin roles for communication tools.
- Event organization/management experience (internal or commercial are acceptable).
- Minimum 2 years’ experience in Content & Performance Marketing with strong Digital Marketing expertise.
- No requirements on appearance or age, but should have a pleasant and engaging demeanor.
- Experience with a Performance or Creative Agency is a significant advantage, as is prior experience in the logistics, pharmaceutical, or consumer goods sectors.
- Team engagement and cohesion
- Decision-making ability
- Planning and execution skills
- Strong English communication skills ( especially in writing)
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
- Graphic design tools: Canva, Photoshop, Lightroom
- Video editing: CapCut