RESPONSIBILITIES: 

• Content Strategy:

  • Develop and execute a comprehensive multi-channel content strategy covering SEO, paid advertising, and social media platforms (LinkedIn, Facebook, TikTok).

  • Ensure consistent messaging aligned with the company’s brand voice in Pharmaceutical Logistics and B2B services.

  • Collaborate with internal teams to produce industry-relevant articles, videos, and thought leadership content that drive awareness and qualified leads.

• Event Marketing:

  • Plan, organize, and promote both online and offline events, including webinars, seminars, and conferences.

  • Coordinate event logistics, speaker engagements, and communication materials to enhance attendee experience.

  • Leverage events as lead-generation opportunities through post-event nurturing and CRM integration.

• CRM & Analytics:

  • Manage and maintain CRM data to ensure accuracy and segmentation for targeted communication.

  • Develop effective email scripts, outreach templates, and communication workflows that strengthen customer engagement.

  • Analyze campaign performance and customer behavior metrics to optimize the marketing funnel and improve retention.

• Sales & PR Enablement:

  • Support Sales and PR initiatives with persuasive marketing materials, sales decks, and press releases.

  • Collaborate with internal experts to develop storytelling content that highlights company strengths and differentiators.

  • Coordinate media relations and ensure consistent brand representation across public communications.

• Budget Management:

  • Assist in planning, tracking, and analyzing the content marketing budget to ensure efficient spending and optimal ROI.

  • Monitor campaign costs and evaluate performance metrics to inform future strategic allocation.

  • Provide recommendations for cost optimization and improved marketing effectiveness.

REQUIREMENTS: 

• Mandatory: Bachelor‘s Degree in Pharmacy.
• Experience: 2-3 years of proven experience in Content Marketing, preferably within Pharmaceutical Logistics, Healthcare, or a related B2B industry.
• Skills: Strong analytical abilities with a proactive, results-oriented mindset. Exceptional communication and relationship-building skills.
• Language: Professional proficiency in English (especially reading and writing for content creation) is essential.
• Tools: Proficient with MS Office, Canva/Photoshop, and market analysis tools.